The success rate of flyers and brochures can vary widely depending on the design, target audience, and distribution strategy. On their own, they often have a modest response rate usually a few percent of recipients but they can be effective for local businesses, events, or promotions when combined with other marketing efforts. Their real value is in raising awareness and giving potential customers something tangible to remember your products or services by. Well-designed flyers in the right hands can still make a noticeable impact.