For affiliate networks, the “best” depends on your niche, but Nigerians often find success with:

• PartnerStack – Perfect if you’re into SaaS; pays in dollars, recurring commissions.
• Impact – High-quality brands, flexible payouts, supports Nigerian publishers.
• ClickBank – Great for digital products, but requires skill in targeting international buyers.
• Expertnaire – A local option with high commissions (up to 50%) and instant credibility for Nigerian audiences.
• CJ Affiliate – Big global brands, but more competitive to get approved.

Someone I know in Ibadan uses Expertnaire for quick local sales while slowly building ClickBank income for USD payouts—it’s a smart hybrid approach.

Major setbacks to online marketing in Nigeria:

1. Payment barriers – Some networks don’t send payments directly to Nigerian banks; you’ll need Payoneer or domiciliary accounts.
2. Poor internet infrastructure – Slow or inconsistent internet affects campaign delivery.
3. Trust issues – Many Nigerians are skeptical of buying online due to scams.
4. High ad costs – Facebook and Google ads targeting Nigerian audiences can still burn through budgets quickly without returns.
5. Policy restrictions – Some platforms restrict Nigerian accounts or require extra verification.

The key workaround? Market globally when possible, use reliable payment solutions, and build trust with local buyers through testimonials, verifiable results, and transparent service delivery.