SEO remains one of the best digital marketing strategies, though a blended approach is ideal for several reasons:

• Organic reach – SEO helps get your website and content found by people searching relevant keywords in search engines. This is free organic traffic.
• Brand visibility – High search engine rankings, especially on page 1 of Google, increase your brand visibility and authority in your industry.
• Cost-effectiveness – SEO requires an upfront time/effort investment but leads to essentially free ongoing traffic sources once rankings are established.
• Targeting abilities – SEO allows you to optimize content and focus on ranking for keywords and searches relevant to your products, services and customers.
• Credibility – Given how search engines constantly refine ranking algorithms, high rankings instill trust and credibility for a brand.
• Compounding returns – SEO leads to self-reinforcing higher rankings and traffic. More traffic begets more keywords ranking on page 1 organically over time.

However, SEO works even better when combined with a digital marketing mix including paid advertising, email marketing, content marketing, social media, and more. An integrated strategy covers all bases.

So SEO remains one of the key pillars of digital marketing success in 2023 and beyond due to its potential for targeted, free, continuous traffic and brand visibility.