Change from the outside in is typically disruptive. Change from the inside out is purposeful and constructive, the kind of change that allows you to direct your future and seize your destiny. The only possible way to operate in that kind of change is by becoming anticipatory.

Based on the certainty of hard trends, ask yourself, “What are the problems I am about to have? What problems will my company face in the next few weeks, months, years? What problems will our customers face? What problems will my spouse, my children, and my friends face?” Then look for creative ways to solve those problems before they happen. Another good question to ask is: “What is my ideal future 10, 15, and even 20 years from now? What are some of the steps I could take to shape that future now?”

When you anticipate your future challenges and opportunities, you can redefine your product or service to capitalize on the hard trends you see unfolding, enter new markets, and become the leader. Remember that change is going to happen whether you want it to or not. From education to health care, agriculture to energy to manufacturing, it will burst through every industry and every institution, metamorphosing everything and leaving nothing untouched in its wake. It will disrupt catastrophically every aspect of every industry and every aspect of human activity—except for those who see it coming.