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Andorlings
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Asked: 2023-08-04T13:59:27+00:00 In:

Gaps that the Field of marketing Bridges

The Field of marketing is definitely not to kneel in the minds of people and that is honestly important that people understand some of the good and advantage in which marketing have brought to the human society. There are so many gaps in which the Field of marketing have been trying throughout the years to bridge and thanks to technology and human advancement marketing have indeed bridge some of this gaps.

One of the gap here is geographical gap. As the name implies to graphical gap has to do with location and truly use of transportation marketing have been made possible and as well breach the gap of geographical activities.

The next gap is informational Gap. Through the use of advertising tools and possibly other promotional to like publicity and word-of-mouth promotion, marketing have been able to touch the live of individuals living in the most interior village or locality. The use of smartphone we are online internet advertisements have made it easier for individuals to get to note trending items available for them to purchase

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2 Answers

  1. Mika
    Expert Mind

    If you do online marketing, there are no geographical gaps. You might be in a remote village in Africa, yet with online marketing, you can reach someone in New York and sell your products and services. It is also easier to identify the target customers and reach the customer in a short time with onlRead more

    If you do online marketing, there are no geographical gaps. You might be in a remote village in Africa, yet with online marketing, you can reach someone in New York and sell your products and services. It is also easier to identify the target customers and reach the customer in a short time with online marketing. That is the reason why online marketing is growing tremendously. There are also numerous online marketing methods and you can choose the one that is most appropriate.

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  3. yusra
    Trusted Adviser

    Marketing helps bridge several key gaps: Between company and customer - Marketing builds relationships, creates awareness, identifies needs/wants and promotes offerings to customers. It connects companies to audiences. Between product development and sales - Marketing takes what is produced by a comRead more

    Marketing helps bridge several key gaps:

    • Between company and customer – Marketing builds relationships, creates awareness, identifies needs/wants and promotes offerings to customers. It connects companies to audiences.
    • Between product development and sales – Marketing takes what is produced by a company and generates interest and sales through positioning, messaging and campaigns. It drives commercialization.
    • Between consumer behavior and business strategy – Marketing analyzes customer habits, feedback and market forces to shape business plans and product/service development. It adapts offerings.
    • Between sales and service – Marketing nurtures leads through the sales funnel and manages customer experiences/touchpoints before and after a sale. It bridges pre- and post-sales.
    • Between brand identity and audience perceptions – Marketing shapes brand messaging and positioning to influence how audiences view and relate to a brand. It manages perceptions.
    • Between companies and society – Marketing communicates corporate values, social impact initiatives and community engagement to strengthen public image. It builds reputation.
    • Between data and insights – Marketing mines customer data and translates analytics into actionable insights that inform strategy and tactics. It enables data-driven decisions.
    • Between creativity and analytics – Marketing blends art and science through balancing creative thinking and data-based decision making. It informs through analytics but compels through creativity.

    In essence, marketing connects companies and customers, as well as the strategic, analytical and creative aspects of business. It forges vital linkages across the customer journey.

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