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Mika
Expert Mind
Asked: 2023-08-06T12:50:23+00:00 In:

Amazon Vs. Etsy: Which Online Marketplace is Good for Your Business?

Amazon and Etsy both are very popular platforms to start your online business. While based on customer size and traffic, and revenue generation, Amazon is the biggest marketplace, however, Etsy has its own user base and interestingly Etsy users are loyal. If you are starting a business for the first time which platform would you choose?

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2 Answers

  1. yusra
    Trusted Adviser

    Here's a comparison of Amazon and Etsy for selling products online: Amazon Pros: Huge reach - Over 197 million monthly visitors. Massive visibility for your products. Fulfillment by Amazon - Let Amazon handle storage, packing and shipping for your products. Established brand name - Customers trust bRead more

    Here’s a comparison of Amazon and Etsy for selling products online:

    Amazon Pros:

    • Huge reach – Over 197 million monthly visitors. Massive visibility for your products.
    • Fulfillment by Amazon – Let Amazon handle storage, packing and shipping for your products.
    • Established brand name – Customers trust buying on Amazon.
    • Advanced analytics – Track sales, keywords, reviews to inform marketing.

    Amazon Cons:

    • Very competitive – Lots of sellers for each product category. Harder to stand out.
    • Fees – Amazon takes a commission on sales as well as charges for Fulfillment by Amazon.
    • Less personal – Harder to build direct relationships with customers.

    Etsy Pros:

    • Focused on handmade/vintage items – Great fit if selling unique, custom-made products.
    • Lower competition – Compared to Amazon, fewer sellers in each category.
    • Lower fees – Etsy charges less commission on each sale.
    • Personal relationships – Can communicate directly with buyers. Build your brand.

    Etsy Cons:

    • Smaller reach – About 44 million active buyers compared to Amazon’s 197 million.
    • Manually handle shipping/returns – No fulfillment service offered. All logistics are up to you.
    • Less established – Less brand recognition than a marketplace like Amazon.

    In summary, Amazon has the reach but more competition. Etsy is better for unique handmade goods and allows you to build personal relationships with customers. Assess your product, brand, and capabilities to pick the right marketplace.

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  3. Svishok
    Expert Mind

    Amazon and Etsy cater to different types of businesses. Amazon offers a broader customer base and vast product range, suitable for various industries. Etsy focuses on unique, handmade, and vintage items, appealing to crafters and artisans. Consider your product type, target audience, and business goRead more

    Amazon and Etsy cater to different types of businesses. Amazon offers a broader customer base and vast product range, suitable for various industries. Etsy focuses on unique, handmade, and vintage items, appealing to crafters and artisans. Consider your product type, target audience, and business goals. Amazon’s vast reach can boost sales, but Etsy’s niche focus may connect better with specific creative communities.

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