We have some customers that come to your business and any price you tell them for your products, they pay without arguments. Should we sell at a bit higher price than the normal selling price we sell to others for these ...Read more
We have some customers that come to your business and any price you tell them for your products, they pay without arguments.
Should we sell at a bit higher price than the normal selling price we sell to others for these kind of wealthy customers? Is it right or wrong?
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Yes, Actually segmented pricing involves setting different prices for different customer segments based on factors such as their willingness to pay, their purchasing power, or their perceived value of your product or service. For example, you might offer discounts to students or senior citizens whilRead more
Yes, Actually segmented pricing involves setting different prices for different customer segments based on factors such as their willingness to pay, their purchasing power, or their perceived value of your product or service. For example, you might offer discounts to students or senior citizens while charging full price to other customers. This strategy can help maximize revenue by capturing the maximum value from each customer segment. However, it’s essential to carefully consider the potential impact on customer perception and overall profitability.
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