While dealing with customers, we face so many problems as some customers are indifferent as they are satisfied with other company’s products or services, while some always point out negatives in our products. All of these customers remain tough for a businessman and it’s better for us to complete course as how to deal with tough customers. We completed course in gsk training as how to deal with tough customers, in this course I found one thing common as to acknowledge the customer first, it could be different way as say, as you said our this product is not UpTo standard but let me explain that and then tell him about plus points of your product. Probe ( ask questions) in between overall conversation to understand the complain clearly.