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Have You read Positioning Book by AI Ries?
Positioning is everything in business, you might be the best business but if you're advertising to the wrong audience you might not be able to make any money from it, there has to be a fit between what you sell and who you sell to. I think it's a good book and can help you understand how important lRead more
Positioning is everything in business, you might be the best business but if you’re advertising to the wrong audience you might not be able to make any money from it, there has to be a fit between what you sell and who you sell to.
I think it’s a good book and can help you understand how important location is in business and it can also offer you new alternative to make more profits in your business.
See lessHow to Show Your Product is the Only Solution
There are different ways you can do this, you can make a video explaining how your products is the best for that kind of problem and then spend a lot of money on brand awareness to your end users. Or you can recruit influencers in the niche and find a way to get them to push the product as the alterRead more
There are different ways you can do this, you can make a video explaining how your products is the best for that kind of problem and then spend a lot of money on brand awareness to your end users.
Or you can recruit influencers in the niche and find a way to get them to push the product as the alternative and the best solution, since they are influencers what they say will be more substantial and more valuable.
See lessWhere is your usual place to market a product?
Facebook is one of the most appropriate place to advertise, it's cheaper and you get to target your audience to the bone, no any platform offers such freedom like Facebook by using Facebook you can target people based on their interest and get them the kind of product or service they can't say no toRead more
Facebook is one of the most appropriate place to advertise, it’s cheaper and you get to target your audience to the bone, no any platform offers such freedom like Facebook by using Facebook you can target people based on their interest and get them the kind of product or service they can’t say no to.
Another platform is Linkedin, it’s a professional network and most people hanging out on such platforms are not going to be time wasters and will be down for business, these two are my favorites.
See lessWhen is the best time to send in a newsletter?
The best time for sending a newsletter is on Tuesday or Wednesday mornings. These days have higher open rates as people are settled in their work and not overcome by end-of-week tasks. Aim for late morning or early afternoon for best engagement. Stability in timing is important for building reader eRead more
The best time for sending a newsletter is on Tuesday or Wednesday mornings. These days have higher open rates as people are settled in their work and not overcome by end-of-week tasks. Aim for late morning or early afternoon for best engagement. Stability in timing is important for building reader expectation and maximizing engagement.
See lessHow do you face rejection during marketing?
Facing rejection during marketing is perfectly okay, as many things in life, marketing is a numbers game you'll have to be able to convince people to give you their money for what you offer. This might not work for a lot of people due to the current situation in their lives and you'll have to talk tRead more
Facing rejection during marketing is perfectly okay, as many things in life, marketing is a numbers game you’ll have to be able to convince people to give you their money for what you offer.
This might not work for a lot of people due to the current situation in their lives and you’ll have to talk to more people to get your first yes and then it gets easier from there.
See lessWhy people Offer Improvement Offers Instead than New Opportunity?
Yes, I genuinely think it's one of the most common misplacement in today's business, people are not trying to improve on what's already selling in the market but try to create an entire new product in the market. It could be really hard to sell, you should try to improve your existing business and pRead more
Yes, I genuinely think it’s one of the most common misplacement in today’s business, people are not trying to improve on what’s already selling in the market but try to create an entire new product in the market.
It could be really hard to sell, you should try to improve your existing business and products unless there’s an actual genuine need to create another product don’t waste your time doing it.
See lessHow do You Sell a Boring Product?
Yes, the best way to sell a boring product is to focus on what problem the product solves. This is playing with people's psychology such that you convince them that they need the product. This takes a lot of great negotiation and convincing skills that every business person needs to have. You need tRead more
Yes, the best way to sell a boring product is to focus on what problem the product solves. This is playing with people’s psychology such that you convince them that they need the product. This takes a lot of great negotiation and convincing skills that every business person needs to have. You need to know how to use words to impress people into buying. You also need to be well informed about the product so that you can have all you need to answer any questions that customers may have.
See lessShould A Business Get A Verification Badge?
For instance, you want to buy cryptocurrency on a particular exchange, will you go for the verified member or not? No matter the price difference I know you will choose the verified member. Being verified means the system or business recognizes them and can check them when they do something wrong soRead more
For instance, you want to buy cryptocurrency on a particular exchange, will you go for the verified member or not? No matter the price difference I know you will choose the verified member. Being verified means the system or business recognizes them and can check them when they do something wrong so you have a high probability of getting your funds even if something went wrong as far as you are able show your evidence. Verified social account is almost like that. You already have large fan base and let some criterias. People will easily buy what you say or offer.
See lessWhy Should You Drop The Big Promises and go For The Intentions?
In business it is a good practise to under promise and then over deliver, do not go around running your mouth before a client about the deliverables, save it for the later, and then try as much as possible to make it the best. The client will testify themselves how your product and offering helped tRead more
In business it is a good practise to under promise and then over deliver, do not go around running your mouth before a client about the deliverables, save it for the later, and then try as much as possible to make it the best.
The client will testify themselves how your product and offering helped them which will pave way for you and get you more referrals.
See lessWhy is The Product Packaging Always Better Than The Product
In my business, I make sure that the packaging and the products are excellent. It is a fraudulent and deceptive act if you advertise something that doesn't work as it is advertised. Take it or leave it, the packaging of a product is an advert. If I buy any product that the content doesn't match theRead more
In my business, I make sure that the packaging and the products are excellent. It is a fraudulent and deceptive act if you advertise something that doesn’t work as it is advertised. Take it or leave it, the packaging of a product is an advert. If I buy any product that the content doesn’t match the packaging, that is the end of that brand having me as a patron. Business ethics require that customers should not be manipulated.
See less