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LightTrusted Adviser
Asked: July 22, 2024In:

As long as YouTube like content and more users, do you think YouTube will allow you have double channels?

As long as YouTube like content and more users, do you think YouTube will allow you have double channels?

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  1. eldavis
    eldavis Enlightened Mentor Graphic designer

    So far I do not think there is any law that stopes you from owning multiple accounts on YouTube. The most important thing is that you are able to run and manage multiple accounts. I have come across some persons who are having a hard time running a single account, not to mention two or more. It willRead more

    So far I do not think there is any law that stopes you from owning multiple accounts on YouTube. The most important thing is that you are able to run and manage multiple accounts. I have come across some persons who are having a hard time running a single account, not to mention two or more. It will be better to focus on one first before starting up another one.

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Light
LightTrusted Adviser
Asked: August 3, 2024In:

Improving social media customer service is very important because this can impact your business in so many ways. This can let you gain trust and followers, it can also be the other way if you do it wrongly.

Improving social media customer service is very important because this can impact your business in so many ways. This can let you gain trust and followers, it can also be the other way if you do it wrongly.

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  1. raaman
    raaman Expert Mind A blogger and a writer interested in learning.

    To improve social media customer service, respond quickly, interact, use chatbots for efficiency, offer active support, maintain a brand voice, use social listening, provide helpful content, resolve issues publicly, encourage feedback, and optimize response times. Stress sympathy, and accountabilityRead more

    To improve social media customer service, respond quickly, interact, use chatbots for efficiency, offer active support, maintain a brand voice, use social listening, provide helpful content, resolve issues publicly, encourage feedback, and optimize response times. Stress sympathy, and accountability to build customer relationships and satisfaction.

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Light
LightTrusted Adviser
Asked: July 13, 2024In:

Often times the people you get from making big promises will only be there so you can offer the unthinkable. Even when you offerall you promised, they will still not be satisfied. It’s better you find a logical way of ...Read more

Often times the people you get from making big promises will only be there so you can offer the unthinkable. Even when you offerall you promised, they will still not be satisfied. It’s better you find a logical way of expressing the intentions.

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  1. spencer
    spencer Enlightened Mentor

    In business it is a good practise to under promise and then over deliver, do not go around running your mouth before a client about the deliverables, save it for the later, and then try as much as possible to make it the best. The client will testify themselves how your product and offering helped tRead more

    In business it is a good practise to under promise and then over deliver, do not go around running your mouth before a client about the deliverables, save it for the later, and then try as much as possible to make it the best.

    The client will testify themselves how your product and offering helped them which will pave way for you and get you more referrals.

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Light
LightTrusted Adviser
Asked: August 3, 2024In:

If you are just starting and you are yet to make a name, struggling to get more audience and engagement, what kind of social media contests and giveaways should you engage yourself?

If you are just starting and you are yet to make a name, struggling to get more audience and engagement, what kind of social media contests and giveaways should you engage yourself?

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  1. raaman
    raaman Expert Mind A blogger and a writer interested in learning.

    We could run photo caption contests to creatively engage users, or quizzes to test knowledge and drive interaction. Moreover, user-generated content contests show brand loyalty. Giveaways like products or gift cards can attract new followers. Always ensure clear rules, promote across channels, and lRead more

    We could run photo caption contests to creatively engage users, or quizzes to test knowledge and drive interaction. Moreover, user-generated content contests show brand loyalty. Giveaways like products or gift cards can attract new followers. Always ensure clear rules, promote across channels, and leverage user-generated content for ongoing engagement.

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Light
LightTrusted Adviser
Asked: July 25, 2024In:

How do you ensure your content remains relevant and not dumped after a short period of time? Aside from repurposing it, how else can you do that?

How do you ensure your content remains relevant and not dumped after a short period of time? Aside from repurposing it, how else can you do that?

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  1. aboy01
    aboy01 Trusted Adviser Digital Entrepreneur | Knowledge Sharer | Smart Income Mentor

    To increase content lifespan, focus on "Evergreen Architecture." First, use Generative Engine Optimization (GEO) by structuring data so AI models cite you as a permanent source. Implement "Content Refreshing"—update old stats and links every six months to signal freshness to search engines. Build "TRead more

    To increase content lifespan, focus on “Evergreen Architecture.” First, use Generative Engine Optimization (GEO) by structuring data so AI models cite you as a permanent source. Implement “Content Refreshing”—update old stats and links every six months to signal freshness to search engines. Build “Topic Clusters” where multiple sub-posts link to one central pillar page, creating a self-sustaining ecosystem. Finally, include proprietary data or expert interviews; original research is harder to replicate and remains a reference point for years.

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yusra
yusraTrusted Adviser
Asked: August 11, 2023In:

Branding and advertising are related, but have some distinct differences: Branding refers to shaping perceptions of your company in the minds of customers. It establishes your business as a certain “brand” with specific values, personality, and emotions associated with ...Read more

Branding and advertising are related, but have some distinct differences:

Branding refers to shaping perceptions of your company in the minds of customers. It establishes your business as a certain “brand” with specific values, personality, and emotions associated with it. Branding is achieved through things like:

  • Logos, branding guidelines, visual identity
  • Tone, voice, messaging
  • Customer experience across touchpoints
  • PR, community engagement, partnerships
  • Thought leadership content

Advertising refers specifically to paid media placements that communicate directly about your products, services or brand. The goal is to drive awareness, interest and conversions. Advertising tactics include:

  • TV commercials
  • Radio spots
  • Online ads (display, search, social, etc.)
  • Print ads
  • Paid social media posts
  • Billboards
  • Trade show booths

While advertising is focused on promoting specific products/services, branding establishes the underlying identity, emotions and perceptions tied to a business that drive loyalty. Branding efforts enhance advertising by building affinity and trust in the brand being advertised. Strong branding makes advertising more impactful.

So in summary:

  • Branding shapes overall perceptions of the company
  • Advertising communicates specific promotions and offerings
  • Branding supports advertising by building brand affinity and trust
  • Advertising enhances branding by increasing visibility and reach

Both work together to drive business growth and customer engagement.

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  1. Augusta
    Augusta Enlightened Mentor

    Yes, some people do mistaking one for another and use them interchangeable but they do not mean the same thing as you have stated brandning is about giving as business or project a unique features that will distinguish it from one another. You can brand your business with unique colors, tone, gingleRead more

    Yes, some people do mistaking one for another and use them interchangeable but they do not mean the same thing as you have stated brandning is about giving as business or project a unique features that will distinguish it from one another. You can brand your business with unique colors, tone, gingles, song, logo etc.
    Advertising on the other hand is about creating awareness for the product or brand. you make people to know about what you are selling

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Mika
MikaExpert Mind
Asked: August 27, 2023In:

Marketing is a highly profitable business because you can market for individuals and companies, or market your own products. So, how do I start my online marketing business?

Marketing is a highly profitable business because you can market for individuals and companies, or market your own products. So, how do I start my online marketing business?

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  1. Augusta
    Augusta Enlightened Mentor

    To start an online marketing business is to first conduct market research. You need to develop a business plan and choose your niche before you define your service. You need to educate yourself in digital Marketing. Develop a Business Plan.Build Your Online Presence.Start networking and build relatiRead more

    To start an online marketing business is to first conduct market research. You need to develop a business plan and choose your niche before you define your service. You need to educate yourself in digital Marketing.

    Develop a Business Plan.Build Your Online Presence.Start networking and build relationships. Offer free or discounted Services Initially. Leverage freelancing platforms. Focus on delivering results

    Research the market and plan your business. Pick your marketing business niche. Choose your business structure and register your business.

     

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Donflex
DonflexNewcomer
Asked: August 13, 2023In:

Yes is possible only If you have a website or blog with substantial traffic, you can sell ad space directly to advertisers. This gives you more control over the types of ads that appear on your platform always ...Read more

Yes is possible only If you have a website or blog with substantial traffic, you can sell ad space directly to advertisers. This gives you more control over the types of ads that appear on your platform always updating your content and maintaining a consistent posting schedule can help keep your audience engaged and attract new users 

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  1. yusra
    yusra Trusted Adviser

    Yes, there are several ways to earn money through online advertising: Google AdSense - This advertising network allows you to display text and display ads on your website and earn revenue when visitors click on them. The more traffic your site gets, the more you can potentially earn. Affiliate MarkeRead more

    Yes, there are several ways to earn money through online advertising:

    • Google AdSense – This advertising network allows you to display text and display ads on your website and earn revenue when visitors click on them. The more traffic your site gets, the more you can potentially earn.
    • Affiliate Marketing – Promote other companies’ products on your website and social media and receive a commission on resulting sales or leads. Popular networks include Amazon Associates, Rakuten, CJ Affiliate.
    • Sponsored Posts – Accept payment from brands to create blog or social media posts promoting their products/services. Disclose sponsored content.
    • Display Ads – Sell rectangular image banner ads on your site directly to advertisers. Good if your site has high viewership in a valuable niche.
    • Video Ads – Monetize YouTube videos by allowing ads to play before/during your content. YouTube shares the ad revenue.
    • Push Notifications – Send web push notifications to site visitors and charge brands to include promotional messages.
    • Retargeting Ads – Encourage visitors to return to your site by serving them ads after they leave to remind them of your brand.
    • Email Marketing – Include sponsored messages from brands in your regular email newsletters to subscribers.

    With compelling content and decent readership, online advertising can become a very lucrative income stream.

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Light
LightTrusted Adviser
Asked: September 25, 2023In:

Emerging trends in video advertising include 360-degree videos, short-form content for smartphones, interactive and shoppable videos, interactive and shoppable videos, and the expansion of video on social media platforms, which presents new engagement and creative options. What are your thoughts?

Emerging trends in video advertising include 360-degree videos, short-form content for smartphones, interactive and shoppable videos, interactive and shoppable videos, and the expansion of video on social media platforms, which presents new engagement and creative options. What are your thoughts?

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  1. Augusta
    Augusta Enlightened Mentor

    This is a good development to me as it would get more people Tobe engaged with the content. I have noticed it now that people love to watch videos ads now than just reading. it seems it is the trend now that is why there is a lot of video ads even on this site. The attractiveness of the video when iRead more

    This is a good development to me as it would get more people Tobe engaged with the content. I have noticed it now that people love to watch videos ads now than just reading. it seems it is the trend now that is why there is a lot of video ads even on this site. The attractiveness of the video when it starts playing automatically would get the attention of the person on the site and this make the information on the video to be utilise by the person. So video ads are more engaging and attract more traffic to a site or products.

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Light
LightTrusted Adviser
Asked: August 2, 2024In:

The importance of hashtags in digital marketing cannot be overlooked. If you want to connect to larger and right audience, use the right hashtag and wait for the result. What is the trending hashtag I should put in my content ...Read more

The importance of hashtags in digital marketing cannot be overlooked. If you want to connect to larger and right audience, use the right hashtag and wait for the result. What is the trending hashtag I should put in my content at the moment no matter my niche?

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  1. raaman
    raaman Expert Mind A blogger and a writer interested in learning.

    Key hashtags depend on content. For broader reach, use popular ones like #instagood, #photooftheday, #love. For specific themes, use hashtags to audience interests, i.e. #sustainablefashion, #travelphotography, #wellnessjourney. Use trending hashtags for timely content for visibility and discussionsRead more

    Key hashtags depend on content. For broader reach, use popular ones like #instagood, #photooftheday, #love. For specific themes, use hashtags to audience interests, i.e. #sustainablefashion, #travelphotography, #wellnessjourney. Use trending hashtags for timely content for visibility and discussions. Mix general and niche hashtags for best engagement.

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