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Light
LightTrusted Adviser
Asked: August 2, 2024In:

Some customers want to set you up while some just want to read people comments and reviews to decide if they would patronize you or not. You must learn strategically  avoid those that want to set you up so as ...Read more

Some customers want to set you up while some just want to read people comments and reviews to decide if they would patronize you or not. You must learn strategically  avoid those that want to set you up so as to attract or impress those that want to buy. How do you achieve this as a business owner.

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  1. Inem
    Inem Knowledge Seeker

    When I get negative reviews, I first of all tender a sincere apology to the customer for that experience. I ask for more details to clarify why they had that negative experience. If it was a fault from the end of the business, I offer compensation to them. If it was a fault from their own end, I polRead more

    When I get negative reviews, I first of all tender a sincere apology to the customer for that experience. I ask for more details to clarify why they had that negative experience. If it was a fault from the end of the business, I offer compensation to them. If it was a fault from their own end, I politely point it out to them and advise them on what to do not to get that experience again.

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Mika
MikaExpert Mind
Asked: September 14, 2023In:

PPC stands for pay per click. It is a popular type of online advertising. What exactly is PPC advertising, and how do doi PPC arvertising?

PPC stands for pay per click. It is a popular type of online advertising. What exactly is PPC advertising, and how do doi PPC arvertising?

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  1. yusra
    yusra Trusted Adviser

    PPC stands for Pay-Per-Click advertising. It is a model of internet marketing where advertisers pay a fee to publishers/search engines every time their ad is clicked on. Here are some tips on how to do PPC effectively: Research keywords deeply to identify high-intent, relevant search queries to targRead more

    PPC stands for Pay-Per-Click advertising. It is a model of internet marketing where advertisers pay a fee to publishers/search engines every time their ad is clicked on. Here are some tips on how to do PPC effectively:

    • Research keywords deeply to identify high-intent, relevant search queries to target. Tools like Google Keyword Planner can help.
    • Set up and optimize Google Ads and Bing Ads accounts. Write tightly targeted, compelling ad copy and headlines.
    • Design campaigns, ad groups, and keywords to match consumer search intent and your products/services. Use negative keywords too.
    • Bid strategically on keywords based on their conversion value, competitiveness, search volume etc. Adjust bids to balance budget and traffic.
    • Create relevant, user-friendly landing pages that encourage conversions and match the ad copy promise. Fast page speed is key.
    • Continuously analyze data like CTR, bounce rates, conversions, keyword performance etc. and refine targeting, bids, creative, landing pages accordingly.
    • Test different elements like ad copy, call-to-actions, landing pages, devices, dayparting etc. to improve results.
    • Take advantage of advanced PPC techniques like display/remarketing, extensions, quality score improvement tactics, dynamic keyword insertion etc.
    • Sync PPC accounts and keywords with email marketing campaigns, website content strategy and other efforts to boost impact.
    • Leverage automation to optimize bids, ad copy, ad serving and more based on data and algorithms. But maintain human oversight.

    With well-optimized PPC campaigns, advertisers can drive qualified traffic and conversions in a measurable way. The key is diligent monitoring and improvement over time.

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spencer
spencerEnlightened Mentor
Asked: April 23, 2024In:

Advertising is the key to making sales in a new business, as a business owner it’s important to know what scales in advertising and how you can apply it to your business, what’s the best secret to advertising online?

Advertising is the key to making sales in a new business, as a business owner it’s important to know what scales in advertising and how you can apply it to your business, what’s the best secret to advertising online?

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  1. Carpon
    Carpon Expert Mind Hustler

    Online marketing requires an understanding of the online community because there is a way that you can be able to target your audience and reach to them without any stress but it is possible to run your advertisement on online and still not get any result because you have not been able to target theRead more

    Online marketing requires an understanding of the online community because there is a way that you can be able to target your audience and reach to them without any stress but it is possible to run your advertisement on online and still not get any result because you have not been able to target the right audience and understanding of the audience therefore becomes very important in running a proper online market

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Light
LightTrusted Adviser
Asked: July 22, 2024In:

Do you need to promote your YouTube channel before your content are viewed? Does YouTube have a way of promoting content for free?

Do you need to promote your YouTube channel before your content are viewed? Does YouTube have a way of promoting content for free?

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  1. Avarose
    Avarose Enlightened Mentor

    Yes, promoting your YouTube channel definitely helps, especially when you're just starting out. While YouTube can recommend your videos through its algorithm, that usually happens when your content starts getting good engagement like likes, comments, and watch time. So in the beginning, it’s smart tRead more

    Yes, promoting your YouTube channel definitely helps, especially when you’re just starting out. While YouTube can recommend your videos through its algorithm, that usually happens when your content starts getting good engagement like likes, comments, and watch time. So in the beginning, it’s smart to share your videos on social media, with friends, or in relevant online communities. YouTube does promote content for free through search and suggested videos, but it works best when your content is consistent, high quality, and optimized with good titles, tags, and thumbnails.

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Light
LightTrusted Adviser
Asked: July 24, 2024In:

Some businesses think they don’t need promotions to make sales. Do you think you can make sales without promotion?

Some businesses think they don’t need promotions to make sales. Do you think you can make sales without promotion?

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  1. Inem
    Inem Knowledge Seeker

    The thing is that most people think of business promotion as going to the radio to advertise your business or running a social media ad campaign. When you keep a sign post or write something on top of your shop, you are actually doing promotion, albeit, not in a formal way. The way one sets his or hRead more

    The thing is that most people think of business promotion as going to the radio to advertise your business or running a social media ad campaign. When you keep a sign post or write something on top of your shop, you are actually doing promotion, albeit, not in a formal way. The way one sets his or her business to be easily identifiable as the kind of business it is would also be regarded as promotion. Nobody can make sales without some form of business promotion.

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eldavis
eldavisEnlightened Mentor
Asked: September 5, 2023In:

LinkedIn is becoming pretty popular these days for business owners and entrepreneurs when it comes to promoting and marketing. How can i make use of LinkedIn to attract more sales for my business?

LinkedIn is becoming pretty popular these days for business owners and entrepreneurs when it comes to promoting and marketing. How can i make use of LinkedIn to attract more sales for my business?

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  1. Avarose
    Avarose Enlightened Mentor

    I’d say the key to using LinkedIn for sales is to focus on building relationships, not just promoting your business. Start by optimizing your profile so it clearly shows what you do and who you help. Share helpful content, engage with posts in your industry, and connect with potential clients genuinRead more

    I’d say the key to using LinkedIn for sales is to focus on building relationships, not just promoting your business. Start by optimizing your profile so it clearly shows what you do and who you help. Share helpful content, engage with posts in your industry, and connect with potential clients genuinely. You can also join relevant groups and participate in discussions to show your expertise. Over time, people will start seeing you as a trusted resource, which makes them more likely to buy from you or hire your services.

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Light
LightTrusted Adviser
Asked: August 2, 2024In:

You have to move with the trend if you want to stay relevant. You can’t be living in the past, relying on old information or method of doing things and expecting to have a new result, expecting to be unique. ...Read more

You have to move with the trend if you want to stay relevant. You can’t be living in the past, relying on old information or method of doing things and expecting to have a new result, expecting to be unique. What are the latest trend in social media marketing?

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  1. raaman
    raaman Expert Mind A blogger and a writer interested in learning.

    The latest trends in social media marketing include influencer marketing evolving and expanding, video content, brief content gaining popularity, social commerce mixing, personalization and interactive content driving, increased focus on social listening and customer feedback, and emphasis on sustaiRead more

    The latest trends in social media marketing include influencer marketing evolving and expanding, video content, brief content gaining popularity, social commerce mixing, personalization and interactive content driving, increased focus on social listening and customer feedback, and emphasis on sustainability and social responsibility in brand messaging.

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Light
LightTrusted Adviser
Asked: July 13, 2024In:

Is this a tradition or just a strategy beneficial to the marketers, business owner and  product specialist alone? Most times the quality you see outward is not the same inward. You only have to check to decide and before you ...Read more

Is this a tradition or just a strategy beneficial to the marketers, business owner and  product specialist alone? Most times the quality you see outward is not the same inward. You only have to check to decide and before you do you already bought. What a great strategy. Well the disadvantage is it doesn’t retain customer unless you have another strategy to overcome that, don’t Start it and unless there are those that prefer packaging over products and that would be so weird.

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  1. Abigael
    Abigael Trusted Adviser Abigael

    It is so common to find things in the market whose packaging is way better than the product itself. It is just their way of promoting their products. It is deceiving but works everytime in their favour. However, the consequence is that they will find hard to retain customers and they are building aRead more

    It is so common to find things in the market whose packaging is way better than the product itself. It is just their way of promoting their products. It is deceiving but works everytime in their favour. However, the consequence is that they will find hard to retain customers and they are building a bad reputation for themselves. That is why it is way better to focus on improving the quality of the products rather than having to cover it up with a beautiful packaging. It is great to package well, but much better to give people quality, that retains them for long.

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Light
LightTrusted Adviser
Asked: August 3, 2024In:

How do you make your content shareable on social media. When you come across some posts, you will see thousands of people already shared such post within some minutes even without being told. What kind of posts generate such?

How do you make your content shareable on social media. When you come across some posts, you will see thousands of people already shared such post within some minutes even without being told. What kind of posts generate such?

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  1. Avarose
    Avarose Enlightened Mentor

    To make your content shareable on social media, focus on evoking emotions, offering value, and keeping it concise. Posts that are relatable, visually appealing, and educational are more likely to be shared. Use a conversational tone, tap into trending topics, and add simple CTAs like "Share if you aRead more

    To make your content shareable on social media, focus on evoking emotions, offering value, and keeping it concise. Posts that are relatable, visually appealing, and educational are more likely to be shared. Use a conversational tone, tap into trending topics, and add simple CTAs like “Share if you agree” to encourage engagement. When content resonates emotionally and is easy to digest, people are more inclined to share it with their followers.

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Light
LightTrusted Adviser
Asked: August 3, 2024In:

I used to have good campaigns until the last one which gave me a long break. I couldn’t even get my capital, the ad did so bad. How are your paid social media campaigns doing?

I used to have good campaigns until the last one which gave me a long break. I couldn’t even get my capital, the ad did so bad. How are your paid social media campaigns doing?

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  1. raaman
    raaman Expert Mind A blogger and a writer interested in learning.

    My paid social media campaigns are beyond expectations, with a focus on audience targeting, engaging ad creative and data-driven optimization. With tactical budget allocation and performance tracking, I have achieved notable ROI, increased brand awareness, and good conversion rates. Testing and alteRead more

    My paid social media campaigns are beyond expectations, with a focus on audience targeting, engaging ad creative and data-driven optimization. With tactical budget allocation and performance tracking, I have achieved notable ROI, increased brand awareness, and good conversion rates. Testing and alteration ensure my campaigns effective and drive results.

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