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Light
LightTrusted Adviser
Asked: September 25, 2023In:

Marketing that appeals to nostalgia appeals to sentimental impulses for bygone eras, generating sensations and pleasant memories. With customers, it may establish a solid emotional connection that promotes brand loyalty, engagement, and revenue. What do you think?

Marketing that appeals to nostalgia appeals to sentimental impulses for bygone eras, generating sensations and pleasant memories. With customers, it may establish a solid emotional connection that promotes brand loyalty, engagement, and revenue. What do you think?

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Light
LightTrusted Adviser
Asked: July 22, 2024In:

Do you need to promote your YouTube channel before your content are viewed? Does YouTube have a way of promoting content for free?

Do you need to promote your YouTube channel before your content are viewed? Does YouTube have a way of promoting content for free?

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  1. Avarose
    Avarose Enlightened Mentor

    Yes, promoting your YouTube channel definitely helps, especially when you're just starting out. While YouTube can recommend your videos through its algorithm, that usually happens when your content starts getting good engagement like likes, comments, and watch time. So in the beginning, it’s smart tRead more

    Yes, promoting your YouTube channel definitely helps, especially when you’re just starting out. While YouTube can recommend your videos through its algorithm, that usually happens when your content starts getting good engagement like likes, comments, and watch time. So in the beginning, it’s smart to share your videos on social media, with friends, or in relevant online communities. YouTube does promote content for free through search and suggested videos, but it works best when your content is consistent, high quality, and optimized with good titles, tags, and thumbnails.

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yusra
yusraTrusted Adviser
Asked: August 11, 2023In:

Branding and advertising are related, but have some distinct differences: Branding refers to shaping perceptions of your company in the minds of customers. It establishes your business as a certain “brand” with specific values, personality, and emotions associated with ...Read more

Branding and advertising are related, but have some distinct differences:

Branding refers to shaping perceptions of your company in the minds of customers. It establishes your business as a certain “brand” with specific values, personality, and emotions associated with it. Branding is achieved through things like:

  • Logos, branding guidelines, visual identity
  • Tone, voice, messaging
  • Customer experience across touchpoints
  • PR, community engagement, partnerships
  • Thought leadership content

Advertising refers specifically to paid media placements that communicate directly about your products, services or brand. The goal is to drive awareness, interest and conversions. Advertising tactics include:

  • TV commercials
  • Radio spots
  • Online ads (display, search, social, etc.)
  • Print ads
  • Paid social media posts
  • Billboards
  • Trade show booths

While advertising is focused on promoting specific products/services, branding establishes the underlying identity, emotions and perceptions tied to a business that drive loyalty. Branding efforts enhance advertising by building affinity and trust in the brand being advertised. Strong branding makes advertising more impactful.

So in summary:

  • Branding shapes overall perceptions of the company
  • Advertising communicates specific promotions and offerings
  • Branding supports advertising by building brand affinity and trust
  • Advertising enhances branding by increasing visibility and reach

Both work together to drive business growth and customer engagement.

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  1. Augusta
    Augusta Enlightened Mentor

    Yes, some people do mistaking one for another and use them interchangeable but they do not mean the same thing as you have stated brandning is about giving as business or project a unique features that will distinguish it from one another. You can brand your business with unique colors, tone, gingleRead more

    Yes, some people do mistaking one for another and use them interchangeable but they do not mean the same thing as you have stated brandning is about giving as business or project a unique features that will distinguish it from one another. You can brand your business with unique colors, tone, gingles, song, logo etc.
    Advertising on the other hand is about creating awareness for the product or brand. you make people to know about what you are selling

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Mika
MikaExpert Mind
Asked: September 7, 2023In:

CPM is an advertising method where you pay a certain amount for 1000 ad impressions. is this a good advertising method to generate sales for my business?

CPM is an advertising method where you pay a certain amount for 1000 ad impressions. is this a good advertising method to generate sales for my business?

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  1. yusra
    yusra Trusted Adviser

    Here are some key considerations on using CPM (cost-per-thousand impressions) advertising for online businesses: CPM focuses on volume of impressions, rather than clicks or conversions. It can help enhance brand awareness and reach. The cost is predictable since you're paying for impressions upfrontRead more

    Here are some key considerations on using CPM (cost-per-thousand impressions) advertising for online businesses:

    • CPM focuses on volume of impressions, rather than clicks or conversions. It can help enhance brand awareness and reach.
    • The cost is predictable since you’re paying for impressions upfront. However, there’s no guarantee that high impressions will translate into sales.
    • CPM tends to be more affordable than CPC, enabling smaller budgets to get in front of larger audiences.
    • With CPM, ad placement and audience targeting are crucial. Reaching the right audiences that align with your brand is key.
    • CPM works best for brand building goals rather than direct response. Strong creative and engaging content is needed.
    • Tracking metrics like impressions, click-through rate, engagement rate, and conversion rate is important to optimize efforts.
    • CPM is commonly used for display, native, video and social media ads. It may be too unpredictable for search ads.
    • CPM requires a minimum ad budget and is less customizable in targeting compared to CPC.

    Overall, CPM advertising can effectively raise awareness and reach for online brands if crafted thoughtfully and targeted at the right audiences. It works best when integrated into the marketing mix with other tactics focused on conversions. I’d recommend exploring options with a digital marketing agency.

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Mika
MikaExpert Mind
Asked: September 7, 2023In:

If I want to promote my offline business through online ads, what kinds of online advertising campaigns should I run in order to build sales and growth?

If I want to promote my offline business through online ads, what kinds of online advertising campaigns should I run in order to build sales and growth?

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  1. Flower
    Flower Active Contributor

    Using the geo-targeted display ads can be very effective sometimes because they target to the users within a specific geographic locations of your offline business . Email marketing could be used to send the promotion, offers to your local customers and also offering online coupons that customers caRead more

    Using the geo-targeted display ads can be very effective sometimes because they target to the users within a specific geographic locations of your offline business . Email marketing could be used to send the promotion, offers to your local customers and also offering online coupons that customers can redeem at your physical store is equally important. It is very important to boost your online presence.

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Mika
MikaExpert Mind
Asked: August 31, 2023In:

Google and facebook are the two biggest advertising platforms. Between these two ad platforms which one is good in terms of generating sales and advertising cost

Google and facebook are the two biggest advertising platforms. Between these two ad platforms which one is good in terms of generating sales and advertising cost

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  1. yusra
    yusra Trusted Adviser

    Google Ads and Facebook Ads each have their pros and cons for running advertising campaigns: Google Ads pros: Massive reach across Google properties like Search, YouTube, Gmail, etc. Appear when people are actively searching for products/services. Good for capturing intent. Advanced targeting optionRead more

    Google Ads and Facebook Ads each have their pros and cons for running advertising campaigns:

    Google Ads pros:

    • Massive reach across Google properties like Search, YouTube, Gmail, etc.
    • Appear when people are actively searching for products/services. Good for capturing intent.
    • Advanced targeting options by demographics, location, interests, and more.
    • Wide array of ad formats including text, display, video, and more.
    • Pay only for clicks vs impressions.
    • Work on a real-time auction system where advertisers bid for ad placement.

    Facebook Ads pros:

    • More cost-effective than Google in many cases.
    • Target users more precisely based on Facebook’s data like age, interests, behaviors.
    • Allow sequential storytelling via Newsfeed placement.
    • Best for brand awareness vs direct response.
    • Strong at re-targeting users who have engaged with your content or brand before.

    In general Google Ads are better for searching and intent-based marketing. Facebook works well for brand building and awareness. Evaluating your specific business goals, target audience and capabilities on each platform can help determine the better fit. Testing both to see returns on spend is recommended.

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spencer
spencerEnlightened Mentor
Asked: July 12, 2024In:

In the near future is there a chance that AI is going to take the job of sales men, and they’ll be able to do what salesmen are currently doing?

In the near future is there a chance that AI is going to take the job of sales men, and they’ll be able to do what salesmen are currently doing?

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  1. Carpon
    Carpon Expert Mind Hustler

    I believe that a technologies is advancing there is no job that AI cannot be able to take over because of how rapidly it is growing and getting better   In fact currently there are AI that are already doing the job of salesman because they will be there and then you just come with the things thRead more

    I believe that a technologies is advancing there is no job that AI cannot be able to take over because of how rapidly it is growing and getting better

     

    In fact currently there are AI that are already doing the job of salesman because they will be there and then you just come with the things that you’ve bought and you put them on the counter and then they just do all the calculations you pay and you go without necessarily the need for a human being

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Light
LightTrusted Adviser
Asked: July 31, 2024In:

You know 5 easy ways to make your audience fall for the offer, get the product while you get the money. Professionally, you did great but do you ask if your product really served its purpose, did you satisfy your ...Read more

You know 5 easy ways to make your audience fall for the offer, get the product while you get the money. Professionally, you did great but do you ask if your product really served its purpose, did you satisfy your audience or just looking for the next victim. Don’t just learn how to catch them, learn how to make products that give value. You can pay to learn too, don’t be a scammer.

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Mhizta Yan
Mhizta YanActive Contributor
Asked: August 26, 2023In:

A lot of people advertise their business to attract more customers to the business or company. Some advertise to bring more profit and to gain audience. There are so many benefits of advertising you businesss, so let’s discuss. What are ...Read more

A lot of people advertise their business to attract more customers to the business or company. Some advertise to bring more profit and to gain audience. There are so many benefits of advertising you businesss, so let’s discuss. What are the benefits or advantages of advertising a business?

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  1. Crystal
    Best Answer
    Crystal Knowledge Seeker Experience on Blockchain technologies.

    You're advertising your business to increase audience, making your business to be popular. By doing this you will get more customers making your business to boom. This is really matter especially when launching a new product or service, advertising your products can create excitement and anticipatioRead more

    You’re advertising your business to increase audience, making your business to be popular. By doing this you will get more customers making your business to boom.

    This is really matter especially when launching a new product or service, advertising your products can create excitement and anticipation among consumers, driving initial interest and sales.

    By advertising your business, you may be well known, and it can position your business as a leader in your industry or company.

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